RBU Product Specialist for EV Project

The mission of the RBU Product Specialist is to support the Product Manager on the main following tasks:

- Deliver the volume and profit commitments of each product

- Responsible for product launch activities on RBU countries

- Ensure common information and common reporting ‘language’ between RBU and dealers

- Market intelligence, information tracking on all product variables

Main Tasks & Responsibilities Develop BP products (volume, mix, gross profit, incentive, FME, NCC)

- Develop budget proposal for the products (volume, mix, gross profit, incentive, FME, NCC)

- Validate and manage VME assumptions adapted to local and regional level

- Monitor and achieve budget

Define and develop regional and local action plan to deliver NCC and volume

- Develop and deploy action plan at local level in line with NESAS guidelines

- Manage special versions in coordination with CMM

Product Status Report (monthly): standard reporting format using consistent marketing tools and data sources, providing a consistent reference point for performance across the organization

- Volume, NCC, VI/ VA, TP VI/ TPVA, loyalty rate, purchase channel (awareness), follow-up and analyze customer order trends

- Analyze market trends, customer profiles and customer needs

- Analyze competitors’ activities and secure timely and consistent source of information and data

- Monitor product mix and sales–diversity

- Ordering recommendation during forecast meeting

Monitor volume/ profit achievement and develop tactical countermeasures when needed

- Support field force to implement action plans

- Supply RBU Satellite Marketing Manager with needed information

- Deliver key product information in local language to dealer network

Optimize VME

- Variable marketing expenses

- Analyze competition offer, build appropriate and fine-tuned offers

Develop incentive campaign in coordination with the Marketing Planning Manager

- Develop financial offers with captive finance relationship (offer packaging)

Prepare briefs (event, PR, Local Marketing Manager)

- Develop appropriate briefs (product information) for internal and external stakeholders

(advertising, POS, brochure, local Marketing Coordinator, PR, training, etc.)

- Deliver launch guide (market data, product objectives, pricing, competition, customer offers,

communication) and monitor activities

- Brochure management (translation, check, stock management)

- Control preparation of product campaigns

Sanity check of NESAS pricing and line up proposal

- Prepare and implement price list, implement NESAS price adjustments and provide NESAS with mixes and local line-up proposal

Additional Tasks and responsibilities (include team management, if any) - Cross-functional coordination

- Team management of EV committee within Nibsa

- Main coordinator and promoter for EV project and EV Nibsa steering committee

- Manage the advancement of all business areas of Zero Emission Business fields (for Spain and Portugal)

Function Marketing

Site / Location of Position Spain - Barcelona (Nissan Iberia)

Legal Entity Nissan Iberia, S.A.

Part Time / Full Time Full Time

Background & Experience - Automotive experience in marketing

- Working experience of 1 year minimum in the Marketing department of a RBU

Minimum Education Required MBA

Specific Technical Skills - Microsoft Office Suite and internet tools

- Jato professional user

- Good relationship skills (permanent contacts with NESAS)

- Excellent English skills

Target Starting Date 01-Jan-2010

https://sjobs.brassring.com/1033/ASP/TG/cim_jobdetail.asp?sec=1&partnerid=25024&siteid=5154&jobId=333996&type=search&JobReqLang=1&recordstart=1&JobSiteId=5154&JobSiteInfo=333996_5154&GQId=0&codes=IND

This position, RBU Product Specialist for EV Project, was posted on November 24, 2009. Since this job has been published, it has been viewed 174 times.