IBERIA COMMERCIAL MARKETING MANAGER CONTRASTES Job (Madrid, Spain)

Job Number1387062


BusinessGE Healthcare


Business SegmentHealthcare


About UsWhat do you envision for your future? At GE Healthcare, we strive to see life more clearly. Our "healthymagination" vision for the future invites the world to join us on our journey as we continuously develop innovations focused on reducing healthcare costs, increasing access and improving quality and efficiency around the world.


We believe in our strategy - and we'd like you to be a part of it. As a global leader, GE can bring together the best in science, technology, business and people to help solve one of the world's toughest challenges and shape a new age of healthcare.


Something remarkable happens when you bring together people who are committed to making a difference - they do.


At work for a healthier world.


Posted Position TitleIBERIA COMMERCIAL MARKETING MANAGER CONTRASTES


Career LevelExperienced


FunctionMarketing


Function SegmentCommercial Marketing


LocationSpain


CityMadrid


Postal Code28108


Relocation AssistanceNo


Role Summary/PurposeLeads, coordinates and manages the execution of the marketing plan for a product in a given region. Identifies opportunities for growth and share gain. Creates a regional product strategy including product positioning, growth strategy and collaborates with global marketing on lifecycle management strategy. Provides input to the new product/solutions roadmap development.


Essential Responsibilities• Utilizes Gold Standard marketing practices and skills to develop and execute the marketing plan for a product in assigned region. Responsibilities include VOC gathering, Marketing Blueprint development and collaboration, segmentation, targeting and positioning to align messaging, tactics, commercial channel tools and execution for success

• Employs market research, clinical and industry trend analysis, market share and competitive analysis, win/loss tracking and price realization in developing commercial strategy for a product in a given region

• Owns launch plans for new products in the region with appropriate product positioning, segment/region-specific value propositions and distribution strategies

• Understands customer’s clinical and economic needs, as well as values and benefits sought.

• Executes all demand generation and awareness activities for a product in a given region (including trade shows, customer events, advertising, telemarketing campaigns, promotions). Works with Marketing Communications and PR to develop and execute marcom plans. Responsible for capturing and reporting upon relevant metrics for a given product.

• Develops programs to gather regional evidence of customer success, early adopters, show sites, and clinical evidence where appropriate

• Provides regional input to business cases for products/upgrades that are at concept stage, work with Global Product marketing, Business Analysis and Global Design to develop, test and prototype new product ideas

• Develops the tools and training for the local commercial organizations (Sales Specialists and Account Managers) to sell and manage product configurations


Qualifications/Requirements1. Bachelor’s Degree in Marketing, Business Administration or related field

2. MBA or Master’s degree in Marketing, Business Administration or related field

3. Minimum 8 years experience in marketing, product marketing or related field

4. Team oriented – ability to motivate and work well with diverse, cross-functional teams

5. Influencing skills – ability to motivate individuals and demonstrate organizational influence

6. Excellent oral and written communications skills

7. Strong analytical and process skills

8. Marketing expertise in market & customer insights, product commercialization and branding

9. Healthcare product/industry acumen

10. Innovation – develop new ideas through collaboration and execute on creative ideas

This position, IBERIA COMMERCIAL MARKETING MANAGER CONTRASTES Job (Madrid, Spain), was posted on June 1, 2011. The job is located in Madrid. The employer is Iberia. Since this job has been published, it has been viewed 32 times.